There is great interest in Facebook marketing thanks to social media's mainstream popularity. If this is something that you have an interest in then you need to know a few things before you get started. Read this article to learn about it.
Having contests are great for increasing your fan base on Facebook, so try to do that. You could throw a photo contest, for instance, with customers using your product in unusual ways. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.
Make your page stick out. This can be done by using colors and photographic elements. These pages are more enticing.
Be sure and answer all questions that people post on your Facebook page. Thank them for contacting you, and try to give helpful answers to their questions. If you can answer someone's question with a link leading to content you've already published, that's even better.
Utilize custom tabs. These allow for increased organization, making your page very user friendly. For instance, if you have a store, you can create a tab just for that.
Using "custom audiences", you can upload the email addresses of your current customers and then target your ads towards them only. That increases your rate of conversion and allows you to lower your campaign costs since people who see your ad will likely convert into sales on your website.
As you can see, promoting your products to your audience on Facebook is not that hard. This will take a lot of time and effort though. Use these tips but remember to be patient.